There's been a lot of press about the new novel THE ART OF FIELDING, a "literary baseball" novel that is not being marketed that way because they're afraid of scaring away book clubs. Now that it's climbing best-seller lists, maybe that madness will stop. I'm a huge baseball fan -- the tenacity required to get published comes from my growing up a Cubs fan-- and one of my marketing clients is The Phillies. So I have no fear.
But what's most interesting, for writers, is an excellent article about the book's genesis, written in Vanity Fair. There's an "extended play" version of the article in eBook form, and it is the most interesting and most hopeful, discussion of how a bestseller can come to be, that I have ever read. Read the novel or don't, my fellow writers, but the article is worth every penny.
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