Thursday, May 23, 2013
Guess I’ve been working too hard, because I had an advertising dream last night. We were waiting for the clients to fly in from Gibson Guitar. (Since I once worked on Martin Guitar, this fact alone was hilarious to me.) We had a lot of work we weren’t sure about. My art director said suddenly, “what if it’s a rocker who just wants to do an acoustic song? It could start out ‘44 cities.’ “ I took out a pen and scribbled this on the back of a photo: 44 cities. Millions of tickets. And the ache to find one genuine moment of connection. When it’s just you, A guitar, And a lump in your throat, Make it a Gibson. Gibson Guitars. Our world is your stage. I woke up just as the client walked in the room. My stage, for 20 years.